27-Point Checklist

The Google Maps Ranking Checklist for Roofers

Every optimization step you need to get your roofing company into the Google Maps top 3. Use this checklist to audit your own profile or see exactly what we do for our clients.

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Your Complete Checklist

Check off each item to see where your Google Business Profile stands. Most roofers miss at least 15 of these.

Google Business Profile Basics

Business name matches your legal/real-world name exactly
Primary category set to "Roofing Contractor"
All relevant secondary categories added (e.g., Roof Repair, Gutter Service)
Complete and accurate business description with target keywords
Correct business hours (including holiday hours)
Service area properly defined with all target ZIP codes/cities
Phone number matches website and all citations
Website URL points to your actual homepage

Photos & Visual Content

Professional logo uploaded
Cover photo shows completed roofing work
At least 25 photos of real completed jobs
Photos geotagged to your service area
New photos added at least twice per month

Reviews & Reputation

Actively requesting reviews after every completed job
Responding to ALL reviews (positive and negative) within 24 hours
Review responses include relevant keywords naturally
Maintaining 4.5+ star rating

Posts & Updates

Publishing Google Posts at least weekly
Posts include strong CTAs and relevant keywords
Seasonal offers and promotions posted regularly

Citations & NAP Consistency

Listed on top 50+ business directories
Name, Address, Phone (NAP) identical across all listings
Industry-specific directories (HomeAdvisor, Angi, BBB, etc.)
Local chamber of commerce and business association listings

Website Local SEO

Location pages for each city/area you serve
Schema markup (LocalBusiness) implemented
Embedded Google Map on contact page

Missing more than 10 items?

You're leaving serious money on the table. Let us handle all 27 optimizations for you and get you ranking in 90 days.

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