Setup Guide

How to Set Up Bing Places for Business

Bing Places is Microsoft's version of Google Business Profile — it powers business listings on Bing Search, Bing Maps, and Microsoft Copilot. This guide walks you through creating your profile and importing your existing Google Business Profile so it's done in minutes, not hours.

Estimated time: 10–15 minutes · Provided by Vantrex Marketing

Why This Matters

Bing powers roughly 6–10% of U.S. search traffic — including all of Microsoft Copilot's answer results and every device running Windows with the default search engine. It's also one of the citation sources search engines use to verify your business is real and consistently listed (NAP consistency). A Bing Places profile is a quick, high-leverage win that most competitors skip.

Step-by-Step Setup

1

Go to Bing Places for Business

Visit bingplaces.com and click "Get Started" or "Sign In" in the top right. Sign in with a Microsoft account — if you don't have one, you can create one free with any existing email address (you don't need an @outlook.com address).

2

Import directly from Google Business Profile

Once signed in, look for the option to "Import from Google" (sometimes labeled "Add your business" → "Import from Google My Business"). Select this — it's by far the fastest path since your business is already fully set up on Google.

3

Sign in with your Google Business Profile account

You'll be prompted to log into the Google account that manages your Google Business Profile. Once connected, Bing will pull in your business name, address, phone number, hours, category, description, and photos automatically.

4

Review the imported information

Double-check the imported business name, address, phone number, website, and hours match your Google Business Profile exactly. Consistency across every platform is one of the biggest local-ranking factors — even small differences (like "St" vs "Street") can hurt.

5

Verify your listing

Bing will offer a verification method — usually a phone call, text, or postcard to your business address (same as Google's process). Choose whichever is fastest for you and follow the on-screen prompts. Phone/text verification is typically instant.

6

Publish and you're done

Once verified, your listing goes live on Bing Search, Bing Maps, and Copilot. No further action needed from you — let us know once it's verified and we'll take it from there for ongoing monitoring.

Tip: If the "Import from Google" option isn't visible right away, look under "Add a business" first — Bing occasionally reorders this flow. The import option is always there; it's just a matter of which screen it surfaces on.
Heads up: Don't create a second/duplicate listing if one already exists for your business on Bing. If Bing tells you a listing already exists, choose "Claim this business" instead of creating a new one — duplicates hurt rankings on Bing just like they do on Google.

Stuck on any step?

Reply to the email this link came from and we'll jump on a quick call to walk through it together, or do it for you if you'd rather hand it off.

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