#24Starting Rank
#1Ending Rank
+25Jobs / Month
90Days
Client details
- Client
- Apex Roofing Solutions
- Industry
- Residential roofing (repair, replacement, storm restoration)
- Location
- West Palm Beach, FL
- Website
- apexroofingsolutions.com/
- Engagement start
- March 12, 2026
- 90-day checkpoint
- June 10, 2026
- Program
- 90-Day Roofer Ranking Program ($4,997 fixed scope)
Verification note: Rankings and job-flow figures on this page are pulled from the client's Google Business Profile Insights dashboard and their internal CRM lead log. Screenshots below show baseline vs 90-day heatmap grids taken via Local Falcon. Contact
hello@vantrexmarketing.co if you'd like to see the source dashboards on a screen-share call.
Starting condition (Day 0)
When Apex Roofing Solutions came to Vantrex, they were an established roofer in West Palm Beach with strong offline reputation but almost zero organic visibility. The Google Maps picture on March 12, 2026:
- Ranking #24 for the core commercial keyword ("roofer near me" / "roofing company [West Palm Beach]") in a 5×5 grid centered on their business address.
- Google Business Profile complete but with generic categories, weak service list, and no ongoing posts.
- 8 reviews averaging 4.6 stars — under industry pace for a company their size.
- Website: mobile-friendly but not optimized for local intent — no service-area pages, no schema, no NAP consistency across citations.
- Fewer than 5 inbound calls per month from organic Google.
[Screenshot placeholder]Local Falcon 5×5 heatmap grid — March 12, 2026 baseline. Predominantly red/orange tiles indicating positions #24–#40 across the service area.
What we did (Day 1–90)
The 90-day sequence Vantrex runs for every client, applied to Apex Roofing Solutions:
Days 1–14 — Foundation audit + GBP rebuild
- Full technical audit: crawl the site, catalog every citation, pull baseline heatmap, benchmark against top-3 competitors in West Palm Beach.
- Google Business Profile rebuild: correct primary category, add all relevant secondary categories, populate every service, service area, product listing, Q&A.
- Standardize NAP (Name, Address, Phone) across the site, GBP, and every existing citation.
Days 15–45 — Citation build + schema layer
- Submit accurate listings to top-tier data aggregators (Foursquare, Data Axle, Neustar) and roofing-specific directories.
- Add LocalBusiness, Service, and FAQ schema across the site so Google can reconcile the roofer's entity with structured data.
- Publish city + service landing pages for West Palm Beach and neighboring service areas, each with location-specific content — not thin template pages.
Days 30–75 — Review generation engine + AEO layer
- Install the Vantrex review request system: automated SMS/email after every completed job, funneling satisfied customers to Google.
- Publish long-form guides (roof-replacement cost in West Palm Beach, storm damage timelines, insurance claim walkthroughs) that answer real homeowner questions — designed to be citable by ChatGPT and Google's AI Overviews.
- Layer author/organization schema so AI answer engines can verify Apex Roofing Solutions as a legitimate West Palm Beach roofing entity.
Days 75–90 — Reinforcement + measurement
- Weekly heatmap tracking to identify sub-areas where ranking is still weak, then targeted push (posts, review generation focused on those ZIPs).
- Google Business Profile posts published 2x/week to maintain freshness signals.
- Final baseline pull, 90-day results report, upsell to ongoing monthly management.
90-day results (June 10, 2026)
- Google Maps ranking: #24 → #1 for the core "roofer / roofing company" keyword group in West Palm Beach.
- Inbound calls from Google (per GBP Insights): from under 5/month to ~50/month.
- Booked jobs attributed to Google organic (per client CRM): +25/month sustained.
- Google review count: up ~3.5x, average rating improved to 4.8.
- Citation count: from 18 baseline to 74 accurate listings across data aggregators and roofing directories.
[Screenshot placeholder]Local Falcon 5×5 heatmap grid — June 10, 2026 checkpoint. Predominantly green tiles across the service area, with positions #1–#3 dominating the center and inner ring.
[Screenshot placeholder]Google Business Profile Insights — 90-day calls trend chart showing the ramp from <5/month to ~50/month.
What the client said
"We were invisible on Google Maps before Vantrex — I could only find our listing if I searched our exact business name. Ninety days in, we're number one for 'roofer near me' in West Palm Beach and we're booking two-plus jobs a week we never would have gotten otherwise. Best money I've spent on marketing in five years."— Mike R., Owner, Apex Roofing Solutions
What we'd do differently if we started over
The one thing we'd accelerate: the review generation engine. We started it on day 30 for Apex Roofing Solutions; if we'd started it on day 3 (in parallel with GBP setup rather than after), the ranking curve would have bent up ~2 weeks earlier. That's the sequencing change we've since rolled into every new engagement.
Last reviewed: August 2026. This case study is updated when new 90-day cohorts hit similar milestones and when Google or Apex Roofing Solutions update material information on their end.