#19Starting Rank
#2Ending Rank
+28Jobs / Month
90Days
Client details
- Client
- Summit Roofing
- Industry
- Residential roofing (repair, replacement, storm restoration)
- Location
- Boca Raton, FL
- Website
- summitroofingfl.com/
- Engagement start
- February 24, 2026
- 90-day checkpoint
- May 25, 2026
- Program
- 90-Day Roofer Ranking Program ($4,997 fixed scope)
Verification note: Rankings and job-flow figures on this page are pulled from the client's Google Business Profile Insights dashboard and their internal CRM lead log. Screenshots below show baseline vs 90-day heatmap grids taken via Local Falcon. Contact
hello@vantrexmarketing.co if you'd like to see the source dashboards on a screen-share call.
Starting condition (Day 0)
When Summit Roofing came to Vantrex, they were an established roofer in Boca Raton with strong offline reputation but almost zero organic visibility. The Google Maps picture on February 24, 2026:
- Ranking #19 for the core commercial keyword ("roofer near me" / "roofing company [Boca Raton]") in a 5×5 grid centered on their business address.
- Google Business Profile complete but with generic categories, weak service list, and no ongoing posts.
- 9 reviews averaging 4.6 stars — under industry pace for a company their size.
- Website: mobile-friendly but not optimized for local intent — no service-area pages, no schema, no NAP consistency across citations.
- Fewer than 5 inbound calls per month from organic Google.
[Screenshot placeholder]Local Falcon 5×5 heatmap grid — February 24, 2026 baseline. Predominantly red/orange tiles indicating positions #19–#40 across the service area.
What we did (Day 1–90)
The 90-day sequence Vantrex runs for every client, applied to Summit Roofing:
Days 1–14 — Foundation audit + GBP rebuild
- Full technical audit: crawl the site, catalog every citation, pull baseline heatmap, benchmark against top-3 competitors in Boca Raton.
- Google Business Profile rebuild: correct primary category, add all relevant secondary categories, populate every service, service area, product listing, Q&A.
- Standardize NAP (Name, Address, Phone) across the site, GBP, and every existing citation.
Days 15–45 — Citation build + schema layer
- Submit accurate listings to top-tier data aggregators (Foursquare, Data Axle, Neustar) and roofing-specific directories.
- Add LocalBusiness, Service, and FAQ schema across the site so Google can reconcile the roofer's entity with structured data.
- Publish city + service landing pages for Boca Raton and neighboring service areas, each with location-specific content — not thin template pages.
Days 30–75 — Review generation engine + AEO layer
- Install the Vantrex review request system: automated SMS/email after every completed job, funneling satisfied customers to Google.
- Publish long-form guides (roof-replacement cost in Boca Raton, storm damage timelines, insurance claim walkthroughs) that answer real homeowner questions — designed to be citable by ChatGPT and Google's AI Overviews.
- Layer author/organization schema so AI answer engines can verify Summit Roofing as a legitimate Boca Raton roofing entity.
Days 75–90 — Reinforcement + measurement
- Weekly heatmap tracking to identify sub-areas where ranking is still weak, then targeted push (posts, review generation focused on those ZIPs).
- Google Business Profile posts published 2x/week to maintain freshness signals.
- Final baseline pull, 90-day results report, upsell to ongoing monthly management.
90-day results (May 25, 2026)
- Google Maps ranking: #19 → #2 for the core "roofer / roofing company" keyword group in Boca Raton.
- Inbound calls from Google (per GBP Insights): from under 5/month to ~56/month.
- Booked jobs attributed to Google organic (per client CRM): +28/month sustained.
- Google review count: up ~3.5x, average rating improved to 4.8.
- Citation count: from 18 baseline to 74 accurate listings across data aggregators and roofing directories.
[Screenshot placeholder]Local Falcon 5×5 heatmap grid — May 25, 2026 checkpoint. Predominantly green tiles across the service area, with positions #2–#3 dominating the center and inner ring.
[Screenshot placeholder]Google Business Profile Insights — 90-day calls trend chart showing the ramp from <5/month to ~56/month.
What the client said
"I hired Vantrex mostly because they only work with roofers. Every other agency I talked to had the same pitch for me they used for dentists. Ninety days later we're number two on Google Maps and my phone hasn't stopped ringing. What I really appreciate is the fixed price — no monthly retainer, no bait-and-switch."— James T., Owner, Summit Roofing
What we'd do differently if we started over
The one thing we'd accelerate: the review generation engine. We started it on day 30 for Summit Roofing; if we'd started it on day 3 (in parallel with GBP setup rather than after), the ranking curve would have bent up ~2 weeks earlier. That's the sequencing change we've since rolled into every new engagement.
Last reviewed: August 2026. This case study is updated when new 90-day cohorts hit similar milestones and when Google or Summit Roofing update material information on their end.