Vantrex Research

Roofing Local Search Research & Benchmarks.

Primary-source data on how roofing companies rank in Google Maps, get cited by ChatGPT, and generate inbound calls. Published so other roofing marketers, journalists, and researchers have citable numbers to work from — and so Vantrex can be verified as a serious voice in the space.

What lives here

The Vantrex Research library aggregates the best available primary research on local search — from Whitespark, BrightLocal, Ahrefs, Google, and IBISWorld — into a roofing-specific lens. Everything is source-cited, dated, and updated when the underlying research updates.

Current studies

Benchmark · v1 · August 2026

The 2026 Roofing Local Search Benchmark

A roofing-specific synthesis of the current state of local search: what actually drives Google Maps 3-pack ranking for roofers, what benchmarks separate top-3 roofers from the rest, and how AI answer engines are changing the discovery layer. Sources include Whitespark 2026, BrightLocal 2025, Ahrefs 2024–25, IBISWorld 2026, and Google’s primary documentation.

Type: Synthesis benchmark · Sample: Aggregates 8 primary sources · Roofing-specific v2 coming Q4 2026 (200 roofers, 25 U.S. metros)
Coming Q4 2026

The 2026 Roofing Local Search Benchmark — v2 (Original Data)

200 roofing companies. 25 U.S. metros. Live Local Falcon 5×5 grids, GBP category audits, citation coverage, review counts and rating distributions, primary keyword ranking distances. Vantrex-collected primary dataset with a methodology page you can replicate or challenge.

Type: Original primary research · Sample: 200 roofers × 25 metros · Publish: November 2026
Coming Q4 2026

How ChatGPT Actually Cites Roofing Contractors — A 100-Prompt Study

Running 100 roofing recommendation prompts across ChatGPT, Perplexity, and Google’s AI Overviews weekly for 90 days. Which roofers get cited? Which sources does the model reach for? How often does the model hallucinate a company that doesn’t exist? All results published.

Type: Original prompt-set study · Sample: 100 prompts × 3 engines × weekly · Publish: December 2026

How to use / cite this research

All Vantrex research is published for free use with attribution. If you’re a journalist, roofing industry publication, or fellow marketer citing a benchmark, please link back to the specific study URL. If you spot a factual error or an outdated citation, email hello@vantrexmarketing.co and we’ll fix it and note the correction on the page.

Last updated: August 2026.

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